Building ASAP Culture: My Journey
Starting a clothing brand at 17 was a dream come true for me. I'm Jesse Salazar, and I founded ASAP Culture in Austin, Texas. Our journey began in the summer of 2021 with a line of trendy trucker hats, inspired by our local culture.
The response was incredible, encouraging us to expand our product line. By 2022, we introduced our first pair of shorts, which became an instant hit. TikTok played a crucial role in our success—our videos showcasing our designs went viral, rapidly increasing our followers and sales.
Running ASAP Culture has been an incredible learning experience. It's taught me a lot about business, creativity, and resilience. Despite the challenges, seeing our hard work pay off has been unbelievably rewarding.